Syllabus for Roster(s):

  • 17Sp NCBM 218-701 (SCPS)
In the UVaCollab course site:   17Sp NCBM 218-701 (SCPS)

Class Overview for SIS

Integrating Technology and Public Relations

Getting Social: How Social Media is Revolutionizing PR

SCPS Online | Spring, 2017 | 15SS NCBM 218-701 (SCPS)

Course Overview

 

General Information

Class number: 209032

Catalog #: NCBM218 Section 701

 

Instructor

Rob Pasquinucci

Email: rsp7u@virginia.edu or robpasq@GMAIL.com (this email is checked more often)

Twitter: @pasquinucr1

Blog: robpasq.com

Office Hours: By appointment (virtual); periodic live Twitter help sessions will be announced.

Mobile: 513-604-3556 (Cincinnati, Ohio. Eastern Time Zone – texting is fine, just make sure you let me know who you are!)

 

Required materials

Text: The New Rules of Marketing and PR by David Merriman Scott

Softcover: 208 pages. Publisher: John Wiley & Sons (3rd edition, 2011 or 4th edition, 2013)

ISBN: 978-1-118-02698-4

 

Technical Specifications: Computer Hardware:

  • Computer with basic audio/video output equipment
  • Internet access (broadband recommended)
  • Microsoft Word

 

Technical Support Contacts:

 

Class information

This course examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. The class will explore the latest technology, best practices and social media’s role in the marketing mix through a case study approach. 

 

Format: This course is organized with the assumption that students remain up to date with reading and all other learning activities. Although this course will be conducted using a variety of online tools - students are expected to take an active role in online class activities each week. Evaluation of learning activities and examinations shall follow the patterns of professional practice as closely as possible.

 

While materials will be presented through UVA Collab and other electronic means, successful completion of this course requires the same amount of time and effort as an in-person class. Students will have some more flexibility about when to complete class work, but the expectation is that the work is completed by deadlines established by the instructor.

 

 

Required materials

Text: The New Rules of Marketing and PR by David Merriman Scott

Softcover: 208 pages. Publisher: John Wiley & Sons (3rd edition, 2011)

ISBN: 978-1-118-02698-4

 

Technical Specifications: Computer Hardware:

  • Computer with basic audio/video output equipment
  • Internet access (broadband recommended)
  • Microsoft Word

 

Technical Support Contacts:

 

Class information

This course examines how the strategic combination of social media and traditional public relations tactics can be used to promote an organization’s image, share its messages and build its brand. The class will explore the latest technology, best practices and social media’s role in the marketing mix through a case study approach. 

 

Format: This is an online course. This course is organized with the assumption that students remain up to date with reading and all other learning activities. Although this course will be conducted using a variety of online tools - students are expected to take an active role in online class activities each week. Evaluation of learning activities and examinations shall follow the patterns of professional practice as closely as possible.

 

While materials will be presented through UVA Collab and other electronic means, successful completion of this course requires the same amount of time and effort as an in-person class. Students will have some more flexibility about when to complete class work, but the expectation is that the work is completed by deadlines established by the instructor.

 

Each week, various materials that supplement course readings will be posted, along with an activity or assignment. Students will be expected to complete these activities within a specified time (usually one week).

 

Assessment: Students will be evaluated by examinations, class participation and completing an comprehensive social media plan for a client at the end of the term.

 

Learning outcomes: Students will have a deeper understanding of the social media strategies, goals and tactics that can be employed to further an organization’s reputation. Students will have a working knowledge of the technology and tools available to conduct a social media campaign. Students will understand how social media can work in conjunction with traditional PR.

 

UVa Policies

SCPS Grading Policies: Courses carrying a School of Continuing and Professional Studies subject area use the following grading system: A+, A, A-; B+, B, B-; C+, C, C-; D+, D, D-; F.  S (satisfactory) and U (unsatisfactory) are used for some course offerings. For noncredit courses, the grade notation is N (no credit). Students who audit courses receive the designation AU (audit). The symbol W is used when a student officially drops a course before its completion or if the student withdraws from an academic program of the University. Please visit www.scps.virginia.edu/audience/students/grades for more information.

 

  • : Students are expected to attend all class sessions. Instructors establish attendance and participation requirements for each of their courses. Class requirements, regardless of delivery mode, are not waived due to a student's absence from class. Instructors will require students to make up any missed coursework and may deny credit to any student whose absences are excessive. Instructors must keep an attendance record for each student enrolled in the course to document attendance and participation in the class.

 

University Email Policies: Students are expected to check their official UVa email addresses on a frequent and consistent basis to remain informed of University communications, as certain communications may be time sensitive. Students who fail to check their email on a regular basis are responsible for any resulting consequences.

 

Mid-Term and End-of-Class Evaluations:Students may be expected to participate in an online mid-term evaluation.  Students are expected to complete the online end-of-class evaluation. As the semester comes to a close, students will receive an email with instructions for completing this. Student feedback will be very valuable to the school, the instructor, and future students. We ask that all students please complete these evaluations in a timely manner. Please be assured that the information you submit online will be anonymous and kept confidential.

 

University of Virginia Honor System:All work should be pledged in the spirit of the Honor System at the University of Virginia. The instructor will indicate which assignments and activities are to be done individually and which permit collaboration. The following pledge should be written out at the end of all quizzes, examinations, individual assignments and papers:  “I pledge that I have neither given nor received help on this examination (quiz, assignment, etc.)”.  The pledge must be signed by the student. For more information, visit www.virginia.edu/honor.

 

Special Needs: It is the policy of the University of Virginia to accommodate students with disabilities in accordance with federal and state laws. Any SCPS student with a disability who needs accommodation (e.g., in arrangements for seating, extended time for examinations, or note-taking, etc.), should contact the Student Disability Access Center (SDAC) and provide them with appropriate medical or psychological documentation of his/her condition. Once accommodations are approved, it is the student’s responsibility to follow up with the instructor about logistics and implementation of accommodations. Accommodations for test taking should be arranged at least 14 business days in advance of the date of the test(s). Students with disabilities are encouraged to contact the SDAC: 434-243-5180/Voice, 434-465-6579/Video Phone, 434-243-5188/Fax. Further policies and statements are available at www.virginia.edu/studenthealth/sdac/sdac.html

For further policies and statements about student rights and responsibilities, please visit www.scps.virginia.edu/audience/students

 

 

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