Marketing is the art of placing goods and services before your intended customer. In practice, marketing is a dynamic function involving strategic decisions and precise planning. Determining consumer preferences, building a brand name, ensuring the right product placement, pricing your goods competitively, and reaching your target audience all come into play.

This course will focus on the business of marketing in both for-profit and not-for-profit enterprises. Instruction will take you through the stages of the marketing cycle from initial planning through consumer purchase. Topics include understanding client behavior, common marketing practices, environmental factors that affect purchasing decisions, ethical issues, and global relations in marketing